Survey

Why Survey is the Backbone of Political Strategy

Survey is conducted among people to grasp the ground reality on any subject. It confers in-depth understanding of behaviours, needs and opinions of people. The same objective is achieved when a survey is done for political needs. Study based on the findings of a survey becomes the backbone of any strategy made for a successful political campaign.

An election is just like a battle fought to grab maximum possible votes. Our statistical analysis covers everything from macro issues like education, unemployment and law and order, to micro issues like caste orientation, religious sentiments and the opinions of the masses - especially youth.

Types of Surveys We Conduct

Public Opinion Survey (Opinion Polls)

This survey is conducted to get information at a given point of time. It is essential for assessing public sentiments on policies of the ruling party and the role of the opposition. It gives a real-time snapshot of the political mood in any constituency.

Pre-Election Survey

The pre-election poll offers an indication of public opinion in an election-bound state or constituency. It improves our capacity to foresee and comprehend the intricacies of voting behaviour and pattern. This is conducted during the period immediately before elections, when restrictions on such activities are not imposed by the Election Commission.

Seat-Wise Survey

We conduct political surveys to know voter opinions about the status of different parties on every seat in an election. On this basis, we estimate how many voters will vote for which party and predict how many seats a party is going to win. Our seat-wise surveys help parties reset their direction of preparation and become the deciding factor in choosing the right candidate.

Best Candidate for the Party

Elections are not only won by increasing the supporter base of a particular party, but also by fielding the right candidate. Based on our study and analytics, we give a clear picture for making strategies to choose the party's best candidate. Apart from door-to-door surveys, we also consider social media sentiment, print media reports and TV news for creating final reports.

Post-Election Survey

Conducted one week after elections, this survey helps to:

1. Study the pattern of voters who participated in the electoral process
2. Study the impact of efforts to reduce negative image among particular communities or regions
3. Identify disparities in voting behaviour among social groups - gender, age, income, education
4. Identify voter issues that caused particular voting patterns versus expectations

Survey Methods We Use

Door-to-Door Survey

We divide our team into different groups and assign a well-designed questionnaire. Team members make door-to-door visits in the constituency to know voters' opinions on the ruling party, party in opposition, candidates of different parties and their image among voters. Based on findings, we forecast the pattern and result of any election.

Social Media Survey

Social media platforms used for research are an extraordinary method of corresponding with the masses. We utilise social media to carry out special sets of surveys to know the opinions of particular sets of people active on online platforms - who are also very adequate carriers of messages to the general public.

Email Survey

Email surveys are a data collection method that eliminates the influence on responses that may be present in telephone or in-person surveys. The data collected through online surveys is more accurate as respondents give their real opinions without being influenced by any external factor.

Telephonic Survey

For voters who are engaged in work or located remotely, we reach them through telephone. Telephonic surveys are very efficient in saving overall time, travel time and budget. On telephone, most people give their real opinions without being influenced by external factors.