Influencers are now considered integrated part of strategy in every campaign, whether it is a political or for brand building around any product or service. Influencers are trust building factor. None of the political party can ignore influencer’s role in their strategy for gaining mileage over the opposition party.
The most exceptional part of this strategy is to convert the followers of the influencer into voters. Even if somebody is not the follower of the influencer, presence of influencer in the candidates’ side increases the voter’s inclination towards the candidate. The most popular influencers which are embedding in our strategy for our clients are following:
Actor and Actresses
Singers
Local Celebrities
Local caste and Community Groups
Group of Local Professionals
Local Cultural Groups
Local NGOs and Charity Organizations
Local Ideological Groups and Practitioner
Sports Person
Religious Leaders
Social Media Influencer
Influencer management has become a necessity for winning the trust of voters. Presence of influencer on political stage helps to create a buzz and a candidate becomes centre of discussion among voters and media. It also strengthens the candidate’s reputation, improving voter’s engagement in the subjects related to candidate and its party.
Our team remains in contact with these celebrities over a period of time and invest our resources to bring them for campaign of our candidate.
To understand why influencer should be an integral part of today’s strategy, following are two major advantages
The power of influencers lies in the trust of their followers. The trust they build enables them to develop loyal fan followers. Our influencer management programme allows the candidate to break into the circle of the influencer’s followers. Hence candidate becomes relatively more reliable, connected and trusted in this circle.
When an influencer praises the candidate with his honest experience, it is perceived as a genuine testimonial. This strengthens the reputation and credibility of the candidate.
When we associate an influencer with a candidate, we take promise from them that they will be remaining loyal to the candidate for over a period of time. On every platform either it’s online or offline the influencer will always praise the candidate. In this way a candidate gets a place in minds of followers and increases the vote bank. Followers tend to trust content and recommendations that is the biggest power of influencers.
This helps the candidate to win the trust of their voters especially those who are the followers of the influencer, encouraging them to vote the candidate.