Digital Promotion

The team of WarRoom led by professionals strategically plan digital promotion for our candidate. As per the need and target audience we plan the ads on search engine, Google ads network and different social media platforms. In this era of digital revolution a person who has political ambitions cannot ignore the medium of digital marketing. In the next paragraph we are providing you a deep analysis and information on the same.

The role of digital marketing in political campaigns

Thinks that are achieved in years of on ground political campaign, can be achieved in few weeks usng digital promotion or marketing. Integrated campaigning is about seeing all of your campaign activities as being connected. They function together to feed information into the campaign which then gets interpreted into messaging that is disseminated out to the electorate.

We identify the prevailing digital strategies, tactics, and techniques of today’s political operations. We explore the implications of their use for democratic discourse and governance, discussing several recent policy developments aimed at increasing transparency and accountability in digital politics.

We monitored commercial digital advertising and data use by rival candidates, parties and special interest groups across the political spectrum. In the process, we identified all of the major providers of political digital data targeting applications (e.g., Google, Facebook, data clouds, ad agencies) and analyzed all their key materials and case studies related to their operations.

GEOLOCATION TARGETING

Mobile devices continually send signals that enable us to take advantage of an individual’s location—through the phone’s GPS (global positioning system), Wi-Fi, and Bluetooth communications. All of this can be done with increasing speed and efficiency. Through a host of new location-targeting technologies, voters can now be identified and targeted wherever they go, while driving a car, pulling into a mall, or shopping in a store. Thus use of mobile geo-targeting techniques played a central role in the election cycle.

ONLINE VIDEO ADVERTISING

Digital video, via mobile and other devices, is perceived as a highly effective way of delivering emotional content on behalf of the candidate in election. Online video ad formats that provide both short- and long-form content, and that work well for political domain. YouTube has become a key platform for political ads, political services research reveals that mobile devices were used in nearly 60 percent of election-related searches. Our video contents for YouTube and facebook are able to seize on election micro-moments to influence the political opinions of potential voters.